The Kingdom's playground for business opportunities within the kids and toy industry

27 - 29 September 2026

4:00 PM - 10:00 PM

RICEC, Saudi Arabia

5000 +

Attendees

120 +

Exhibitors

200 +

Brands

25+

Speakers

Your gateway to Saudi Arabia's flourishing kids & toy market

Your gateway to Saudi Arabia's flourishing kids & toy market

With Saudi Arabia’s kids and toys market expanding rapidly, driven by a young population, rising consumer demand and growing investment in education, the Kingdom is emerging as one of the most dynamic and high-potential markets in the region. As the only dedicated trade show for the kids and toys sector in Saudi Arabia, Kids & Toys Expo Saudi Arabia connects you directly with quality buyers from retailers and distributors to education providers and procurement specialists, all actively sourcing the next big sellers.

Whether you’re a manufacturer aiming to build new partnerships or a brand looking to boost visibility, showcase your products across key categories and don’t miss the opportunity to be part of the platform where ideas come to play, partnerships grow and every connection made helps shape the future of play, learning and family entertainment in the Kingdom.

ENQUIRE TO EXHIBIT

Why Exhibit?

Grow your sales pipeline:

Put your brand in front of buyers who are actively sourcing their next bestsellers ensuring that every lead you generate is a qualified prospect, turning interest into sales and sales into long-term growth.

Network with industry professionals:

Expand your supplier network by forging connections with trusted manufacturers and suppliers from across the globe.

Gain industry and business insights:

Get a front-row seat to the latest trends, innovations and shifts shaping the industry and gain a deeper understanding of buyer preferences, regional demand and emerging opportunities in the Middle East’s most dynamic kids and toy market.

Next-Gen Innovation. Global Brands. Scalable Growth.

As the first trade-only event of its kind within the Kingdom, Kids & Toys Expo Saudi Arabia brings together the entire value chain of the kids and toys industry, connecting you with a diverse mix of regional and international suppliers offering high-demand products across key categories — all under one roof.